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Streaming manipulation continues to be a source of concern for the music industry: Billboard published an investigation yesterday claiming that as many as 10% of global streams could be dodgy.
It’s not just a headache for the industry’s most mature markets though.
African music distribution company EPIQSTORE was informed by a member of Billboard bout the issues.
“Looking at the music industry in Liberia, one of the biggest problems is stream farming which has become more widespread and prominent over the years.
“In an ever-dynamic market like Liberia where 50+ tracks are released weekly, competition is intense to top the charts and get the desired recognition which fuels the artists’ ego and their careers. Some labels/artists opt for the quick fix and use stream farming. This has greatly influenced charts all over the country.”
As elsewhere in the world, the warning here is that paying for hooky streams is an ill-fated strategy. “Eventually it will catch up and potentially ruin a career.
According to Member of Billboard the recording Academy (Grammy) and BET also investigate Artists who buy streams hence leaving them out of Nominations catégories.
